Graphic Design
Definition
This term refers to the practice of creating visual content to communicate messages, often combining typography, imagery, color, and layout to produce designs for print, digital media, advertising, branding, and other forms of visual communication.
History
Graphic design has become a vital field in modern communication, with roots in early 20th-century movements like the Bauhaus and Constructivism, which emphasized the integration of art, design, and functionality. Today, it plays a key role in branding, advertising, and digital media.
Notable Examples
Saul Bass
Vertigo(film poster), 1958
Key Artists & Movements
Key figures include Saul Bass, a pioneering graphic designer known for his iconic film posters and title sequences, and Milton Glaser, whose I ? NY logo is one of the most recognizable symbols in modern graphic design.
Techniques & Materials
Techniques involve the use of software like Adobe Illustrator and Photoshop to create designs that combine text and imagery in a visually compelling way. Graphic designers often work with elements such as color, typography, and layout to create effective visual communication, whether for print, digital, or environmental design.
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